Nownook creators circle
Nownook creators circle
Wearable art pieces.
A world built from denim, creativity, and defiance.
Founded in 2021 by two makers who began customizing their own clothes.
Specializes in rework, patchwork, and custom denim pieces.
Crafted from used materials, with new fabrics chosen only when they’ll last forever.
CHERRY DOOOM creates clothing that carries history and intention. Each piece is reimagined through texture, cut, and experimentation, forming a design language that evolves every day.
The story
CHERRY DOOOM began during lockdown, when we started modifying our own clothes and making old pieces wearable again. What began as a small secondhand project quickly turned into an exploration of rework, patchwork, and custom denim. We bought sewing machines, taught ourselves everything, and built a process shaped by experimentation.
CHERRY DOOOM grew naturally from that journey. Today we create jeans, sweatshirts, T-shirts, jackets, bags, and accessories — mostly from used materials to protect the planet, with new fabrics chosen only for lasting quality.
Our work is unboxed and rule-free, built on texture, cut, and intention. Every piece reflects uniqueness, craftsmanship, and our evolving design language.
