Nownook creators circle
Nownook creators circle
Cult-favorite kidswear built on creativity, chaos, and joy.
Handmade, collectible, and impossible to copy.
Originators of the patchwork craze in kidswear
Handmade in the Hudson Valley using vintage, scrap, surplus, and deadstock fabrics
Fully lined designs made for growth, comfort, and play
Mmoody Kids creates one-of-a-kind garments that celebrate childhood with sustainability, imagination, and intention.
The story
Mmoody Kids began in 2020 when Justine Bronaugh designed her first pair of patchwork pants for children. Each drop featured pieces made from reclaimed materials, and every release sold out instantly — a moment that sparked a wave of imitators.
What started with one pair of pants has grown into a drop-driven label for families who see kidswear as a form of expression. Mmoody pieces are crafted by hand in the Hudson Valley with the goal of zero fabric waste, turning everyday clothing into sustainable keepsakes.
Every garment is made to last, fully lined, and designed for play and growth — pieces that feel as joyful and expressive as the kids who wear them.
