Nownook creators circle
Nownook creators circle
For outsiders who disturb and are too loud.
Punk design as activism and self-expression.
Handmade, one-of-a-kind or small-batch pieces.
Created from secondhand and deadstock materials.
Radical, graphic, and socially conscious aesthetic.
Each piece is more than clothing. It’s a campaign, a statement, a refusal to conform. The brand exists for those who use style to speak, protest, and reclaim space.
The story
This project began from the belief that fashion can be a form of resistance. Every design challenges how others see us and how we see ourselves, turning visibility into power.
The upcoming collection explores perception as both obstacle and liberation — how being seen differently can become a strength. The pieces transform punk energy into wearable activism, amplifying voices that refuse silence.
Rooted in secondhand and deadstock materials, each garment gives new life to what’s been discarded, just as punk culture reclaims what society rejects.
For those who disturb, disrupt, and speak out when things are not ok. For those who wear what they believe.
