Nownook creators circle
Nownook creators circle
Jewellery as a curated expression of self.
Modern parures for those who choose to stand out.
Reimagines the 17th-century parure through a contemporary lens
Drop-based collections of cohesive jewellery sets
Crafted with sustainably sourced metals and gemstones
Parure London creates jewellery as an extension of identity — pieces designed to be worn together or individually, always with intention.
The story
Parure London was founded on the belief that jewellery should amplify individuality rather than follow trends. Inspired by the historic concept of the parure — a matching set of jewels — each collection is designed as a complete visual language, offering rings, earrings, necklaces, and bracelets that work in harmony.
The current drop, SOLAR, draws from the form and radiance of the sun, bringing warmth, glow, and presence to the wearer. Like all Parure collections, it is curated to allow expression through cohesion — bold when worn together, striking when styled alone.
Guided by values of individuality, curation, craftsmanship, and consciousness, Parure London creates lasting designs meant to be worn meaningfully and treasured over time.
